Results

Every category has its clichés. The casino industry is no different. “Find Yourself
at IP” is a departure from the expected — in its tone and look, in its breadth and scope, and in its use of interactivity to engage the audience in a conversation. The result is a campaign that will drive awareness, build brand loyalty and generate positive word-of-mouth.

How will we keep score? There are a number of metrics upon which we will
gauge success:

• Overall traffic to the casino
• Overall coin-in
• Increase in room nights
• Increase in food and beverage revenue
• Specific to FindYourselfatIP.com, we will measure user sessions, session length, clicks through to the main IP site, e-mails sent, posted scenes and viral sessions.

Awards to date for the Find Yourself campaign include:

• Silver Telly for Promotional and Branding Campaign
• 2 Bronze Tellys for “Hip You”
• 2 Bronze Tellys for “Caught”
• 2 Bronze Tellys for “Valet”