Traditional Media
Television
TV was the perfect opportunity to have consumers literally find their other selves at IP having a great time. In one :30 spot, an older couple stumbles into their fun selves having drinks by the pool at IP. The next spot in the campaign shows a guy’s fun self caught sneaking out of the hotel room for some late night gaming action. And the third has a couple just missing their wild and crazy selves leaving the casino as they arrive. The playful approach and high production values reinforce the upscale branding personality.
Caught
Hip You
Valet
Live Vicariously
Jackpot
Dealers
Martini
In addition, we produced a series of :15 TV spots. Using music, sound effects and stylized neon animation, we brought to life headlines from our print and outdoor campaign. They proved invaluable for increasing frequency of our message in a cost-effective manner.
Radio
Similar to the television spots, the radio illustrates how much more fun the “other you” is.
Outdoor
From single boards to a series of three or five, the outdoor component of the campaign speaks to the driver in quick lines not only reminding them of what they could be doing, but what their other self is actually doing.
Like broadcast, the print advertising points out something fun you could be doing at IP. If only you were as cool as the other you. These ads range from full page to fractional in newspaper and magazine.
For the fractional page ads, we secured space in specific sections of the newspaper, allowing us to write headlines that play off the particular section.
Full Page
Fractional
